Analytics for WordPress — by Segment Security & Risk Analysis

wordpress.org/plugins/segmentio

Analytics for WordPress lets you integrate more than 100 analytics and marketing tools with the flick of a switch.

400 active installs v1.0.13 PHP + WP 3.6+ Updated Feb 22, 2016
analyticsgoogle-analyticskissmetricssegment-ioweb-analytics
85
A · Safe
CVEs total0
Unpatched0
Last CVENever
Safety Verdict

Is Analytics for WordPress — by Segment Safe to Use in 2026?

Generally Safe

Score 85/100

Analytics for WordPress — by Segment has no known CVEs and is actively maintained. It's a solid choice for most WordPress installations.

No known CVEs Updated 10yr ago
Risk Assessment

The 'segmentio' plugin v1.0.13 exhibits a mixed security posture. On the positive side, the plugin demonstrates good practices by not utilizing dangerous functions, performing 100% of its SQL queries using prepared statements, and properly escaping a high percentage (90%) of its outputs. The absence of file operations and external HTTP requests is also a favorable indicator. Furthermore, the plugin has no recorded vulnerabilities, which suggests a generally stable codebase.

However, significant concerns arise from the plugin's attack surface. It possesses two AJAX handlers, both of which lack authentication checks. This presents a direct pathway for unauthenticated attackers to interact with the plugin's backend functionality, potentially leading to unintended consequences or exploitation. While no critical taint flows were identified in the static analysis, the presence of unprotected entry points could indirectly facilitate such issues if further vulnerabilities are discovered. The lack of nonce checks on these AJAX handlers exacerbates this risk.

In conclusion, while the 'segmentio' plugin has a clean vulnerability history and employs some strong security measures in its data handling, the two unprotected AJAX handlers represent a critical weakness. This oversight significantly increases the plugin's attack surface and warrants immediate attention to implement proper authentication and authorization checks to mitigate potential security risks.

Key Concerns

  • AJAX handlers without authentication checks
  • Lack of nonce checks on AJAX handlers
Vulnerabilities
None known

Analytics for WordPress — by Segment Security Vulnerabilities

No known vulnerabilities — this is a good sign.
Code Analysis
Analyzed Mar 16, 2026

Analytics for WordPress — by Segment Code Analysis

Dangerous Functions
0
Raw SQL Queries
0
0 prepared
Unescaped Output
6
56 escaped
Nonce Checks
0
Capability Checks
1
File Operations
0
External Requests
0
Bundled Libraries
1

Bundled Libraries

TinyMCE

Output Escaping

90% escaped62 total outputs
Attack Surface
2 unprotected

Analytics for WordPress — by Segment Attack Surface

Entry Points2
Unprotected2

AJAX Handlers 2

authwp_ajax_segment_unset_cookieincludes\class.segment-cookie.php:74
noprivwp_ajax_segment_unset_cookieincludes\class.segment-cookie.php:75
WordPress Hooks 23
actionplugins_loadedanalytics-wordpress.php:39
actionadmin_menuanalytics-wordpress.php:304
filterplugin_action_linksanalytics-wordpress.php:305
filterplugin_row_metaanalytics-wordpress.php:306
actionadmin_initanalytics-wordpress.php:307
actionwp_headanalytics-wordpress.php:338
actionadmin_headanalytics-wordpress.php:339
actionlogin_headanalytics-wordpress.php:340
actionwp_footeranalytics-wordpress.php:341
actionlogin_footeranalytics-wordpress.php:342
actionadmin_footeranalytics-wordpress.php:343
actionwp_insert_commentanalytics-wordpress.php:344
actionwp_loginanalytics-wordpress.php:345
actionuser_registeranalytics-wordpress.php:346
filtersegment_get_current_user_identifyanalytics-wordpress.php:948
actionplugins_loadedanalytics-wordpress.php:1113
actionwoocommerce_add_to_cartintegrations\ecommerce\woocommerce.php:27
actionwoocommerce_before_cart_item_quantity_zerointegrations\ecommerce\woocommerce.php:28
actionplugins_loadedintegrations\ecommerce\woocommerce.php:339
actionwpsc_add_to_cartintegrations\ecommerce\wp-e-commerce.php:27
actionwpsc_refresh_itemintegrations\ecommerce\wp-e-commerce.php:30
actionplugins_loadedintegrations\ecommerce\wp-e-commerce.php:308
filtersegment_get_current_user_identifyintegrations\intercom.php:28
Maintenance & Trust

Analytics for WordPress — by Segment Maintenance & Trust

Maintenance Signals

WordPress version tested4.0.38
Last updatedFeb 22, 2016
PHP min version
Downloads46K

Community Trust

Rating86/100
Number of ratings6
Active installs400
Developer Profile

Analytics for WordPress — by Segment Developer Profile

Segment

1 plugin · 400 total installs

84
trust score
Avg Security Score
85/100
Avg Patch Time
30 days
View full developer profile
Detection Fingerprints

How We Detect Analytics for WordPress — by Segment

Patterns used to identify this plugin on WordPress sites during automated security audits and web crawling.

Asset Fingerprints

Asset Paths
/wp-content/plugins/segmentio/css/style.css/wp-content/plugins/segmentio/js/analytics-wordpress.js/wp-content/plugins/segmentio/js/analytics.js
Script Paths
/wp-content/plugins/segmentio/js/analytics-wordpress.js/wp-content/plugins/segmentio/js/analytics.js
Version Parameters
segmentio/css/style.css?ver=segmentio/js/analytics-wordpress.js?ver=segmentio/js/analytics.js?ver=

HTML / DOM Fingerprints

JS Globals
analytics_wordpressanalytics
FAQ

Frequently Asked Questions about Analytics for WordPress — by Segment