Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Security & Risk Analysis

wordpress.org/plugins/pixel-manager-for-woocommerce

Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …

3K active installs v2.1 PHP 7.4+ WP 3.5.0+ Updated Dec 26, 2025
dynamic-retargetingfacebook-conversion-apifacebook-pixelgoogle-ads-conversiongoogle-analytics-4
100
A · Safe
CVEs total0
Unpatched0
Last CVENever
Safety Verdict

Is Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Safe to Use in 2026?

Generally Safe

Score 100/100

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels has no known CVEs and is actively maintained. It's a solid choice for most WordPress installations.

No known CVEs Updated 3mo ago
Risk Assessment

The "pixel-manager-for-woocommerce" plugin version 2.1 exhibits a concerning security posture primarily due to its unprotected AJAX handlers. While the plugin demonstrates strengths in using prepared statements for SQL queries and a relatively high percentage of properly escaped output, the presence of six AJAX handlers without any authentication or capability checks presents a significant attack surface. This means any unauthenticated user could potentially interact with these handlers, leading to unintended actions or information disclosure depending on their functionality. The static analysis also flagged the use of dangerous functions like 'unserialize', which, when combined with unprotected entry points, can be a vector for deserialization vulnerabilities if user-supplied data is processed. Fortunately, the plugin has no recorded vulnerability history, suggesting it may not have been actively targeted or exploited in the past, or that previous versions were secure. However, the current findings, particularly the unprotected AJAX endpoints and the use of 'unserialize', warrant immediate attention to mitigate potential risks before they can be exploited.

Key Concerns

  • AJAX handlers without auth checks
  • Dangerous unserialize function used
  • Large attack surface without auth
  • Lack of capability checks on entry points
Vulnerabilities
None known

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Security Vulnerabilities

No known vulnerabilities — this is a good sign.
Code Analysis
Analyzed Mar 16, 2026

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Code Analysis

Dangerous Functions
6
Raw SQL Queries
0
0 prepared
Unescaped Output
148
438 escaped
Nonce Checks
1
Capability Checks
0
File Operations
0
External Requests
4
Bundled Libraries
0

Dangerous Functions Found

unserialize$pixels_option = unserialize( get_option("pmw_pixels_option"));admin\helper\class-pmw-admin-api-helper.php:91
unserialize$pixels_option = unserialize( get_option("pmw_pixels_option"));admin\helper\class-pmw-admin-api-helper.php:107
unserializereturn unserialize( get_option("pmw_pixels_option"));admin\helper\class-pmw-admin-helper.php:61
unserializereturn unserialize( get_option("pmw_admin_notices"));admin\helper\class-pmw-admin-helper.php:76
unserializereturn unserialize( get_option("pmw_api_store"));admin\helper\class-pmw-admin-helper.php:90
unserializereturn unserialize(get_option('pmw_migration'));admin\helper\class-pmw-admin-migrate-helper.php:65

Output Escaping

75% escaped586 total outputs
Attack Surface
6 unprotected

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Attack Surface

Entry Points6
Unprotected6

AJAX Handlers 6

authwp_ajax_pmw_pixels_saveadmin\helper\ajax\class-pmw-ajax-helper.php:20
authwp_ajax_pmw_check_privecy_policyadmin\helper\ajax\class-pmw-ajax-helper.php:21
authwp_ajax_pmw_pixels_license_key_saveadmin\helper\ajax\class-pmw-ajax-helper.php:22
authwp_ajax_pmw_notice_dismissadmin\helper\ajax\class-pmw-ajax-helper.php:23
authwp_ajax_pmw_process_conversion_eventsadmin\pixels\class-pixel-manager.php:57
noprivwp_ajax_pmw_process_conversion_eventsadmin\pixels\class-pixel-manager.php:58
WordPress Hooks 22
actionadmin_menuadmin\class-pixel-manager-for-woocommerce-admin.php:42
actionadmin_enqueue_scriptsadmin\class-pixel-manager-for-woocommerce-admin.php:43
actionadmin_noticesadmin\class-pixel-manager-for-woocommerce-admin.php:46
actioninitadmin\helper\class-pmw-admin-helper.php:22
actionpmw_before_pixel_settingsadmin\helper\class-pmw-admin-helper.php:23
filtersanitize_option_pmw_pixels_optionadmin\helper\class-pmw-admin-helper.php:27
filtersanitize_option_pmw_api_storeadmin\helper\class-pmw-admin-helper.php:28
filtersanitize_option_pmw_migrationadmin\helper\class-pmw-admin-helper.php:29
filtersanitize_option_pmw_conversion_api_logsadmin\helper\class-pmw-admin-helper.php:30
actionpmw_footeradmin\partials\common\class-pmw-footer.php:9
actionpmw_headeradmin\partials\common\class-pmw-header.php:15
actionpmw_headeradmin\partials\common\class-pmw-header.php:17
actionwp_headadmin\pixels\class-pixel-manager.php:44
actionwp_footeradmin\pixels\class-pixel-manager.php:47
actionwp_footeradmin\pixels\class-pixel-manager.php:49
actionwp_enqueue_scriptsadmin\pixels\class-pixel-manager.php:56
actionplugins_loadedincludes\class-pixel-manager-for-woocommerce.php:82
actionadmin_enqueue_scriptsincludes\class-pixel-manager-for-woocommerce.php:94
actionadmin_enqueue_scriptsincludes\class-pixel-manager-for-woocommerce.php:95
actionbefore_woocommerce_initpixel-manager-for-woocommerce.php:51
actioninitpixel-manager-for-woocommerce.php:104
actionactivated_pluginpixel-manager-for-woocommerce.php:121
Maintenance & Trust

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Maintenance & Trust

Maintenance Signals

WordPress version tested6.9.4
Last updatedDec 26, 2025
PHP min version7.4
Downloads46K

Community Trust

Rating100/100
Number of ratings18
Active installs3K
Developer Profile

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels Developer Profile

GrowCommerce

1 plugin · 3K total installs

94
trust score
Avg Security Score
100/100
Avg Patch Time
30 days
View full developer profile
Detection Fingerprints

How We Detect Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

Patterns used to identify this plugin on WordPress sites during automated security audits and web crawling.

Asset Fingerprints

Asset Paths
/wp-content/plugins/pixel-manager-for-woocommerce/admin/css/pixel-manager-for-woocommerce-admin.css/wp-content/plugins/pixel-manager-for-woocommerce/admin/css/pixel-manager-for-woocommerce-custom.css/wp-content/plugins/pixel-manager-for-woocommerce/admin/js/pmw-admin-main.js/wp-content/plugins/pixel-manager-for-woocommerce/public/js/pmw-public.js
Script Paths
/wp-content/plugins/pixel-manager-for-woocommerce/admin/js/pmw-admin-main.js/wp-content/plugins/pixel-manager-for-woocommerce/public/js/pmw-public.js
Version Parameters
pixel-manager-for-woocommerce/admin/css/pixel-manager-for-woocommerce-admin.css?ver=pixel-manager-for-woocommerce/admin/css/pixel-manager-for-woocommerce-custom.css?ver=pixel-manager-for-woocommerce/admin/js/pmw-admin-main.js?ver=pixel-manager-for-woocommerce/public/js/pmw-public.js?ver=

HTML / DOM Fingerprints

CSS Classes
pmw-admin-settingspmw-google-ads-formpmw-facebook-pixel-formpmw-tiktok-pixel-formpmw-pinterest-pixel-formpmw-snapchat-pixel-formpmw-bing-ads-formpmw-ga4-form+1 more
HTML Comments
<!-- For HPOS - WooCommerce --><!-- First check the PRO plugin and need to remove it --><!-- Currently plugin version. --><!-- Begins execution of the plugin. -->+10 more
Data Attributes
data-pmw-iddata-pmw-typedata-pmw-event
JS Globals
pmw_ajax_url
FAQ

Frequently Asked Questions about Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels