[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f0MXa90FXiDOePVwga1Tj6Gd21y7Jg0v2mj4ni0AN-kE":3},{"slug":4,"display_name":5,"profile_url":6,"plugin_count":7,"total_installs":8,"avg_security_score":8,"avg_patch_time_days":9,"trust_score":10,"computed_at":11,"plugins":12},"buildiodev","Buildio","https:\u002F\u002Fprofiles.wordpress.org\u002Fbuildiodev\u002F",1,100,30,94,"2026-04-04T02:41:00.223Z",[13],{"slug":14,"name":15,"version":16,"author":5,"author_profile":6,"description":17,"short_description":18,"active_installs":8,"downloaded":19,"rating":8,"num_ratings":20,"last_updated":21,"tested_up_to":22,"requires_at_least":23,"requires_php":24,"tags":25,"homepage":31,"download_link":32,"security_score":8,"vuln_count":33,"unpatched_count":33,"last_vuln_date":34,"fetched_at":35},"unipixel","UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce","2.6.0","\u003Cp>Ad blockers, iOS privacy changes and cookie restrictions mean your browser-based tracking pixel is only reporting a fraction of your actual conversions. Your ads cannot optimise on data they never receive.\u003C\u002Fp>\n\u003Cp>UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.\u003C\u002Fp>\n\u003Ch3>What It Does\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Meta Conversion API (CAPI)\u003C\u002Fstrong> — server-side and client-side event sending with full deduplication.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pinterest Conversions API\u003C\u002Fstrong> — server-side and client-side tracking with full deduplication.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>TikTok Events API\u003C\u002Fstrong> — server-side and client-side tracking with automatic deduplication.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>GA4 Measurement Protocol\u003C\u002Fstrong> — server-side event delivery to Google Analytics and Google Ads.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Microsoft UET & Conversions API\u003C\u002Fstrong> — client-side tracking via UET with early support for Microsoft’s Conversions API (CAPI) pilot program. WooCommerce events and custom events supported.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>WooCommerce events\u003C\u002Fstrong> — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Custom events\u003C\u002Fstrong> — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Automatic deduplication\u003C\u002Fstrong> — each event gets a unique ID shared between client and server, so platforms count it once.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Built-in consent management\u003C\u002Fstrong> — includes its own consent banner or reads from OneTrust, Cookiebot, Osano, Silktide, Orest Bida, Complianz, CookieYes and Moove GDPR.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Live event testing\u003C\u002Fstrong> — real-time console shows events as they fire, with full payload data.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Event logging\u003C\u002Fstrong> — optional database storage of every event sent, for debugging and audit.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>Why Server-Side Tracking Matters\u003C\u002Fh3>\n\u003Cp>Around 43% of internet users run ad blockers. Safari limits cookies to 7 days. iOS App Tracking Transparency reduced reported conversions by 30-40% for many advertisers. When your tracking relies only on a browser pixel, these restrictions silently discard your conversion data.\u003C\u002Fp>\n\u003Cp>Server-side tracking sends conversion data directly from your server to the ad platform API. Ad blockers cannot touch it. Cookie limits do not apply. The result: your ad platforms see your real conversions, optimise better, and your ad spend works harder.\u003C\u002Fp>\n\u003Ch3>Why UniPixel\u003C\u002Fh3>\n\u003Cp>UniPixel sends API calls directly from your own WordPress server. No GTM server container, no external cloud, no routing your data through third-party services.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Meta, Pinterest, TikTok, Google and Microsoft\u003C\u002Fstrong> — server-side and client-side tracking for all five platforms.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>No GTM required\u003C\u002Fstrong> — no server container setup, no custom subdomain, no separate hosting.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>No external cloud\u003C\u002Fstrong> — your data goes from your server to the ad platform. Nothing in between.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Works on any WordPress site\u003C\u002Fstrong> — WooCommerce stores get automatic ecommerce event tracking. Non-WooCommerce sites use custom events for lead gen, SaaS, content or anything else.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Five-minute setup\u003C\u002Fstrong> — install, enter your Pixel ID and access token, enable the platform. Done.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Optional \u003Ca href=\"https:\u002F\u002Fbuildio.dev\u002Funipixel-docs\u002Fadvanced-matching-setting-with-unipixel\u002F\" rel=\"nofollow ugc\">Advanced Matching\u003C\u002Fa> sends hashed user data (email, phone, address) alongside events to help platforms improve Event Match Quality.\u003C\u002Fp>\n\u003Ch3>Tips\u003C\u002Fh3>\n\u003Ch4>Deduplication\u003C\u002Fh4>\n\u003Cp>UniPixel automatically prevents duplicate counting when both client-side and server-side events are enabled.\u003C\u002Fp>\n\u003Cp>Each event is assigned a unique \u003Cstrong>event_id\u003C\u002Fstrong> when triggered. This same ID is sent to both the browser pixel and the server API, allowing platforms to merge identical events.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Meta (Facebook \u002F Instagram)\u003C\u002Fstrong> — uses \u003Ccode>event_id\u003C\u002Fcode> to match Pixel and Conversion API events so they count once.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pinterest\u003C\u002Fstrong> — uses \u003Ccode>event_id\u003C\u002Fcode> to match Tag and Conversions API events for full deduplication.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>TikTok\u003C\u002Fstrong> — uses shared event IDs across Pixel and Events API for seamless deduplication.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Google (GA4 \u002F Ads)\u003C\u002Fstrong> — uses shared \u003Ccode>client_id\u003C\u002Fcode> and \u003Ccode>session_id\u003C\u002Fcode> values for client\u002Fserver matching. Works automatically for both client-first and server-first setups.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Microsoft (Bing \u002F UET)\u003C\u002Fstrong> — uses \u003Ccode>eventId\u003C\u002Fcode> to match UET tag and Conversions API events for deduplication.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>No extra setup is required — UniPixel handles ID creation and matching automatically.\u003C\u002Fp>\n\u003Ch3>Privacy and 3rd Party Services\u003C\u002Fh3>\n\u003Cp>This plugin sends event data to external services for analytics and advertising purposes. Data is only sent to platforms you have enabled in UniPixel settings.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Meta (Facebook) Pixel and Conversion API\u003C\u002Fstrong>: Sends user event data (e.g., PageView, Purchase) to Meta for tracking and ad optimisation.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pinterest Tag and Conversions API\u003C\u002Fstrong>: Sends event data to Pinterest for ad tracking and campaign optimisation.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>TikTok Pixel and Events API\u003C\u002Fstrong>: Sends event data to TikTok for ad tracking and campaign optimisation.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Google Analytics and Measurement Protocol\u003C\u002Fstrong>: Sends event data to Google for analytics and conversion tracking via GA4 and Google Tag Manager.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Microsoft UET and Conversions API\u003C\u002Fstrong>: Sends event data to Microsoft for ad tracking and conversion optimisation via Bing Ads.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>Domains\u003C\u002Fh3>\n\u003Cp>This plugin communicates with the following domains:\u003Cbr \u002F>\n– \u003Cstrong>Meta (Facebook)\u003C\u002Fstrong>:\u003Cbr \u002F>\n  – https:\u002F\u002Fwww.facebook.com\u003Cbr \u002F>\n  – https:\u002F\u002Fgraph.facebook.com\u003Cbr \u002F>\n– \u003Cstrong>Google\u003C\u002Fstrong>:\u003Cbr \u002F>\n  – https:\u002F\u002Fwww.google-analytics.com\u003Cbr \u002F>\n  – https:\u002F\u002Fwww.googletagmanager.com\u003Cbr \u002F>\n– \u003Cstrong>Pinterest\u003C\u002Fstrong>:\u003Cbr \u002F>\n  – https:\u002F\u002Fapi.pinterest.com\u003Cbr \u002F>\n  – https:\u002F\u002Fs.pinimg.com\u003Cbr \u002F>\n– \u003Cstrong>TikTok\u003C\u002Fstrong>:\u003Cbr \u002F>\n  – https:\u002F\u002Fbusiness-api.tiktok.com\u003Cbr \u002F>\n– \u003Cstrong>Microsoft\u003C\u002Fstrong>:\u003Cbr \u002F>\n  – https:\u002F\u002Fbat.bing.com\u003Cbr \u002F>\n  – https:\u002F\u002Fcapi.uet.microsoft.com\u003Cbr \u002F>\n– \u003Cstrong>Buildio\u003C\u002Fstrong>:\u003Cbr \u002F>\n  – https:\u002F\u002Fbuildio.dev\u003C\u002Fp>\n\u003Ch3>Data Sent\u003C\u002Fh3>\n\u003Cp>Data sent to these domains may include:\u003Cbr \u002F>\n– User interactions (e.g., clicks, page views, purchases)\u003Cbr \u002F>\n– IP address and user agent (collected by tracking mechanisms)\u003Cbr \u002F>\n– Custom event data such as purchase amount, currency, and transaction ID (depending on configuration)\u003Cbr \u002F>\n– Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site URL, IP address and basic interactions. No sensitive information or keys are sent.\u003C\u002Fp>\n\u003Ch3>Privacy and Terms\u003C\u002Fh3>\n\u003Cp>For more details on privacy policies and terms of use, please visit the following links:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fabout\u002Fprivacy\" rel=\"nofollow ugc\">Meta (Facebook) Privacy Policy\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fterms.php\" rel=\"nofollow ugc\">Meta (Facebook) Terms of Service\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fprivacy\" rel=\"nofollow ugc\">Google Privacy Policy\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fterms\" rel=\"nofollow ugc\">Google Terms of Service\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fpolicy.pinterest.com\u002Fprivacy-policy\" rel=\"nofollow ugc\">Pinterest Privacy Policy\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fpolicy.pinterest.com\u002Fterms-of-service\" rel=\"nofollow ugc\">Pinterest Terms of Service\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.tiktok.com\u002Flegal\u002Fprivacy-policy\" rel=\"nofollow ugc\">TikTok Privacy Policy\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.tiktok.com\u002Flegal\u002Fterms-of-service\" rel=\"nofollow ugc\">TikTok Terms of Service\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fprivacy.microsoft.com\u002Fprivacystatement\" rel=\"nofollow ugc\">Microsoft Privacy Statement\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fabout.ads.microsoft.com\u002Fen-us\u002Fresources\u002Fpolicies\u002Fmicrosoft-advertising-agreement\" rel=\"nofollow ugc\">Microsoft Advertising Agreement\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fbuildio.dev\u002Fprivacy\" rel=\"nofollow ugc\">Buildio Privacy Policy\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>License\u003C\u002Fh3>\n\u003Cp>This plugin is licensed under the GPLv2 or later.\u003C\u002Fp>\n","Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.",4445,6,"2026-03-14T08:33:00.000Z","6.8.5","5.0","7.0",[26,27,28,29,30],"meta-conversion-api","pinterest-conversions-api","server-side-tracking","tiktok-events-api","woocommerce-pixel","https:\u002F\u002Fbuildio.dev\u002Funipixel","https:\u002F\u002Fdownloads.wordpress.org\u002Fplugin\u002Funipixel.2.6.0.zip",0,null,"2026-03-15T15:16:48.613Z"]